One of the reasons why many people feared to buy clothes and accessories through the Internet was the impossibility of measuring them, and therefore, physical “laziness”, of having to start a process of change, and even then, not be sure that the replacement will be fine.
Because you do not have to deny it, the mirror never lies. And if you do not have one nearby to test your clothes, check the color, and know if the cut is suitable, it is difficult to make purchasing decisions.
Fortunately, that has changed, and fashion has taken advantage of technology to solve and solve all the doubts of its users. Not in vain, it is one of the fastest growing sectors in the online sales channel.
An upward curve
The proof is that online clothing sales grew 15% in April, compared to the same period last year, according to a study by IMRG Capgemini eRetail, while online shoe trademarked an 18% growth; that of accessories, 25%, and that of lingerie, 32%. Despite the fact that certain sectors of the economy have suffered setbacks, these indices show that fashion through the web is a trend that does not stop. Likewise, according to PayU Latam, it is expected that online sales in the region, in the fashion category, will grow 87% in three years.
Fashion + technology, a powerful equation
A fundamental aspect that has favored the growth of the sector is the good use of technology by businesses. Although a study conducted by Microsoft and Retail Week in 2013, showed that 58% of buyers value the purchase of clothing at physical points, only by the possibility of measuring the items, online sales continue to rise given the technological advantages that The stores, through their portals, offer their users. From web comparators, such as those provided by Loencontraste.com and Dafiti, among others, to virtual testers, such as Virtusize, electronic proposals of this type abound on the web so that you can be sure that the object of your purchase is the indicated and that will fit “your”.
The shipping services, in many cases free, have also helped users to receive personalized treatment during the development of the purchase.
A global community of prosumers
The number of buyers increases and their confidence grows stronger by joining a huge cohabiting community and visiting virtual shopping platforms. Although the previous generations had gathered years ago to look at what was on the other side of the display cases in the shopping centers, today prosumers read reviews to learn about shopping experiences and uses, seek the assistance of salespeople through virtual conversations and interact in the social networks of shops, stores, and consumers.
The best fashion online sales sites in Colombia
With regard to the launch of the first Black Friday mid-year, on May 20, these are the businesses that, through their websites, offer a modern and satisfying experience for fashionistas who want to be fashionable with a just click
A market that moves trillions
The fashion market is valued at 3 trillion dollars, which corresponds to 2% of the Gross Domestic Product of the planet. The feminine clothing industry, for example, moves 621,000 million dollars, while the masculine handles 402,000 million. The value of trade in luxury goods in the world amounts to 339,000 million dollars, while the trade in bridal items is valued at 57,000 million.