Since 1957, PatPrimo , the well-known and traditional Colombian brand, has positioned itself as an icon of the national textile industry not only because of its wide product portfolio and its unparalleled quality, but also because it is one of the companies that generate the most employment in the country with 7,000 indirect employees and more than 100 stores of recognized accreditation.
This year the company celebrates 61 years in the market. After this trajectory, they decided to renew themselves to give the brand a younger and more natural look. For this reason, throughout 2018 they have worked for hand in hand with recognized fashion public figures such as Andrea Serna and Julieta Piñeres so that their new designs meet the needs and expectations of a more youthful public.
To take into account: PatPrimo will be one of the participating brands of the next Black Friday Colombia, this 23 and 24 November. If you want to know in advance of your offers register here.
This new collection called PAT57 / DENIM, by the hand of the model and presenter Andrea Serna represents the simplicity of Andrea along with the sophistication that has always characterized the brand. The silhouettes and accessories inspire this collection that highlights infallible items or must have in the wardrobe of all women.
The collection made up of jeans, jackets, t-shirts, and accessories are made in Colombia and have 16 references that highlight the femininity and natural beauty of women. The garments are available in 58 stores in the country and in the online store.
In addition to the change in their designs, both for men and women, as part of this process of transformation, PatPrimo has adopted new digital models that have allowed it to approach a more ‘fresh’ and current public.
Six decades of fashion, now on the internet
In the online platform, you can find the largest and most varied portfolio of all the stores since it handles basic products for women and men in its lines: sport, children and large sizes.
The latter is a line called ALBA, which offers clothes designed for real women with real sizes, which fit any profile. You will find sizes from 14 to 24.
Today PatPrimo’s virtual store has become the No. 1 in sales among the more than 100 stores that are national. For this, the company has focused its strategy on the client, fulfilling each delivery promise and providing added values such as: free shipping for purchases over $ 90,000, free returns, a 100% secure website, and a dedicated customer service team to provide the best collaboration during the purchase process, while at the same time, helps to break the fears of shopping online.